Curious about the cultural forces behind this movement? See the Nail Trend Guide for a trend-level perspective and context.
Lately, Instagram users have noticed a fascinating shift: Western actresses and models—famous for their intense, full-face glamour—are now embracing a new kind of beauty liberation.
Hailey Bieber sparked the trend using a pocket blush stick to create a glazed-donut, just-finished-a-facial glow, bringing renewed attention to the idea that “skin matters more than makeup.”
Even runway queen Kendall Jenner toned down her red-carpet makeup, opting instead for a softer, nearly bare-faced look off-duty, giving her a more gentle, approachable vibe. Meanwhile, Bella Hadid, known for bold eyeliner, now sports a more relatable everyday look with sleek skin and natural brows.
What’s fueling this? A movement called the “Clean Girl Aesthetic” is sweeping through fashion circles. It tosses out heavy foundations, bold lashes, and vivid lip colors in favor of low-saturation tones, radiant skin, and simple hairstyles—with an effortlessly confident, almost “I woke up like this” finish.
This style flip is more than just light makeup—it’s an aesthetic revolution. As Gen Z dubs heavy coverage “cake face,” the push pivots toward skin-first, quick routine beauty (“skincare + light makeup”) versus layered glam.
The sport aesthetic has also fueled this glow, with natural post-workout rosy cheeks now seen as healthy and chic. Authentic, low-effort beauty is in high demand—it says, “My beauty doesn’t need performance.”
Still, beware new pressures to look “naturally perfect.” True freedom means being comfortable both in bare skin and full glam—just do what makes you happy, whether it’s Rihanna-level bold or au naturel.
Why ‘No Makeup’ Nails Are the New Obsession
From Kendall Jenner to Hailey Bieber, a wave of celebrities is embracing the bare-faced look on Instagram—and it’s not just about skipping foundation. The clean girl aesthetic has gone from skincare minimalism to influencing nail trends, makeup palettes, and even OOTD vibes.
The shift? Less is more. Even with press-on nails and nail art, the style narrative is leaning into translucent finishes, soft gradients, and subtle sparkles.
Get Clean Girl Nails at Home: Tools & Trends
You don’t need a celebrity manicurist to achieve the look. The clean girl manicure is all about glossy, fresh, and effortlessly elegant nail styles—something you can easily recreate at home with LuxeCharm.
Enter: LuxeCharm ID Series
Our newest LuxeTips from the ID Series are made for this trend:
- French tips – with a modern, subtle edge.
- Blush pink – for a youthful, natural look.
- Ombre fades – perfect for soft gradient lovers.
- Glass cat eye – adds that “barely there, but stunning” sheen.
- Glazed donut – the Hailey Bieber-approved shine.
No size measuring needed—just pick your favorite shape and shade. Plus, with over 15+ nail charms and stickers and the option to Build Your Own Luxe Bundle, your clean-girl aesthetic has never been this customizable.
How to Nail the Clean Girl Aesthetic (Literally)
If you want to recreate this Instagram-perfect trend, here’s how to get started:
- Stick to neutral tones — Think milky whites, sheer pinks, or soft peach.
- Add a subtle shimmer — Use finishes like chrome or glaze, not chunky glitter.
- Choose simple shapes — Almond, oval, or squoval nails complement the clean girl vibe best.
- Keep it practical — LuxeCharm press-ons apply in minutes, with all tools included.
💅 Pro tip: The LuxeCharm ID Series nails are reusable, so you can switch between looks without damage or waste.
For ongoing trend data and the social signals driving minimal nails, check the Nail Trend Guide’s trend overview.
3 Clean Girl Nail Styles You Can Recreate at Home
Want inspiration? These are the top picks for recreating clean girl energy:
- LuxeTip Ombre: A dreamy gradient from natural nude to pink blush.
- LuxeTip French: Our refined version of the French tip—clean lines, soft whites.
- LuxeTip Glazed Donut: Pearl-like finishes that mirror-gloss your nails without overpowering.
Each comes ready to wear, and can be layered with delicate charms or worn alone for pure simplicity. You can find all three styles in the Build Your Own Luxe Bundle, where you mix & match your LuxeTips, favorite charms, and application tools in one kit.
1 LuxeTip with 2 Charms & Stickers
(10%OFF)
2 LuxeTips with 4 Charms & Stickers
(UP to 40%OFF)
Why This Trend Matters for Beauty Brands
This isn’t just a trend—it’s a lifestyle pivot. Consumers are opting for intentional beauty: curated, sustainable, and expressive in a quiet way. That’s why brands like LuxeCharm are designing press-on nails that reflect personal identity without the salon overhead.
From skincare brands going makeup-free to nail lovers choosing natural press-on nails South Africa–style and substance are merging.
✨ Ready to embrace the clean aesthetic? Explore LuxeCharm’s full ID Series here and bring runway-inspired elegance to your fingertips—literally.
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